The Idea
A basic principle is: If you drink alcohol, keep your hands off the wheel. A blood-alcohol level of only 50mg doubles the risk of causing an accident. And it would be too bad losing the new driving licence and the new car.
How much is too much?
We clearly say: Alcohol and driving don’t go together. With alcohol in your blood a lot of things change. Only 20mg are enough to compromise your visual performance. Moreover, your capability to perceive moving objects decreases with every glass. Furthermore, the response time is constantly diminished and velocities cannot anymore be evaluated properly. However, everyone who has partied before knows exactly what we are talking about and that driving is a very bad idea when partying.
We won’t meet again this young
There are films rated only for 16 years and older, video games rated for 16 years and older and drinks allowed only for 16 years and older (German law), for example beer and shandy. This was not our idea but the legislator’s.
However, it could be ours as well, since it is a good idea and because it makes sense.
However, it could be ours as well, since it is a good idea and because it makes sense. No one aged 15 or younger should be drinking alcohol. This is why we launched the campaign.
Young people haven’t yet finished their physical development. Many organs, like brain, liver and bones are still in the process of growing. The liver is responsible for the reduction of alcohol in our blood. As long as it has not yet reached its full performance, it can be damaged a lot easier than the liver of a grown-up.
Therefore, the German brewers do a lot so that the laws for the protection of the youth are strictly observed. It is not about bans or to give someone a sermon; but it is about educating and convincing. After all, one is never too young to learn something new.
 home page "Enjoy Beer Consciously”
source: www.bier-bewusst-geniessen.de
|
| 360°-Tour |
|
|
We allow insights in our brewery! |
|
|
|
